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Become a no-cost mediapost user today to see this informative article

By Kelly Nowert,

Become a no-cost mediapost user today to see this informative article

social media marketing

Lumen is really a dating app that’s doing some thing ridiculously daring: It is providing to individuals 50 and over. Brands may notice that quantity due to the fact this is the age at which customers that are potential to drop their particular attraction.

In eight months, Lumen has actually garnered one million packages, which leaves it a far 49 million people away from Tinder. But still — that is a begin.

As of this moment, Lumen features two advertisements to mark its million-download standing.

The 30-second places feature The Silver Classix Crew, a team of 50+ performers from Atlanta which invest almost all of the advertisement gyrating at night, their health showcased by neon-like out lines to their clothes. The lights go on and viewers discover they are all old enough to be your mother, probably near the end. Each of them appear to have at the very least a few extremely wrinkles that are attractive. The location stops with Lumen’s motto, “50s is only the begin.”

The spot that is hip-hoppy air internationally, Lumen claims, in worldwide areas as well as the U.S, where it’ll show on electronic and broadcast systems, including Comcast and Hulu.

“I believe the promotion is truly crucial, given that it reveals what these ladies in their particular 50s and 60s are designed for, and also calls into concern personal preconceptions,” says Charly Lester, the company’s CMO and co-founder.

“Most folks viewing the video clip when it comes to very first time believed the performers had been teenagers, perhaps not older females! … Continue reading